Museum Avenue

A blog about life in the museum world.

The Museum Advertising Model

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Peabody's Lament

Mad Museums? Yes. We are definitely this cool

There are few things in this world as simple and pure as museum advertising. The standard museum ad quickly gets to the heart of what a museum has to offer. The basic outline of many such ads looks like this:

Come to the museum for our self-guided or daily guided tours, experience one of our special events, and spend time with our art, history, and/or science.

This exciting formula touches people viscerally by showcasing the wonderful experiences the museum has created. It never fails to attract a visitor or two (sometimes, though rarely, even three or four).

To help demonstrate how effective the whole thing is, we applied this age-old advertising strategy to other social venues. Here is what we got:

Movie Theaters – Come down to view our selection of movies (all with sound!). We also have a concession stand, seats…

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Author: Czarshaw

I'm the opinionated, sarcastic, wanna be museum guru brining you a fresh look into the museum world from one of many Apple® devices.

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